2022年11月/ 12月

杂志的特性

Ad Tech Raises the Stakes as Streaming and Broadcast Viewerships Converge

Broadcasters are watching digital and trying to bring the best of digital ad tech into their "broadcast" environment-even if that broadcast environment is on CTV. While it is becoming more and more confusing to differentiate between broadcast and streaming, one thing that's clear is that digital—and the ad tech supporting it—are responsible for the success of one of streaming's standard business models.

Lessons Learned: What the Pandemic Taught Us 关于 Remote Teaching

Although failing to enter the popular lexicon as of yet, the term "emergency remote teaching" (ERT) is intended to avoid conflating what we'd now call "traditional" online education with the improvised adaptation of face-to-face lesson plans and classroom experiences to the synchronous videoconferen­c­ing platform available to any given school dur­ing the COVID-19 pandemic.

Paramount SVP of Ad Operations Jarred Wilichinsky Talks Adtech Stacks and Strategy

The unforgiving world of ad tech means any mistake can cost millions of dollars. Ad tech is the key to a successful AVOD/FAST monetization strategy, but there are so many moving parts that it can be a challenge to get it right. Wilichinsky provides practical insight into what works, 什么不, and how ad-supported delivery compares to subscription offerings.

Review: Blackmagic Design ATEM SDI Extreme ISO and ATEM Mini Extreme ISO

Blackmagic has set a new standard for an affordable and professional all-in-one HD video switcher, and the biggest consideration is which model fits your workflows.

The 2022 流媒体 Readers' Choice Awards

读者已经说过! 以下是2022年的顶级技术解决方案, as determined by none other than the readers of 流媒体.

The Future of Streaming Monetization: Beyond the SVOD/AVOD Divide

太经常了, the monetization discussion revolves around a simplistic binary that expands only slightly on the old ad-supported broadcast model for home-based media and entertainment: subscription vs. 广告. Savvy publishers, rightsholders, and streaming services see a more nuanced landscape. 游戏化, 交互性, 销售, and direct-to-consumer apps let both publishers and advertisers super-serve fans with content that goes beyond live linear or VOD.

The Streaming Toolbox: Ateliere Discover, Axinom Mosaic, and nanocosmos nanoStream Cloud

在本文中, I'll look at three tools that provide interesting services for building media services and products. Ateliere Creative Technologies provides not just traditional MAM capabilities but also content management and app delivery. Axinom, likewise, has a development platform for building back-end services. nanocosmos expands on the old OVP model by delivering low-latency video for live, 交互产品开发人员. While I see a little bit of overlap with two of these products, it would be interesting to try to use everything here together.

编者按

去哪里找，什么时候找

When it comes to knowing where to look to stay on top of the most meaningful developments in the streaming world, one simple maxim is not to always be tracking Netflix's stock price or churn rate to the exclusion of everything else, 以及流媒体, 我们试图引导你的目光到正确的地方.

思维之流

我们的科技进步会减缓司法公正吗?

远不是稀缺的内容, the integration of streaming into professional- and citizen-based news-gathering has generated such a monumental level of potential war-crime footage that every day sees an additional 10-100 documented cases of crimes against humanity. And this increased footage brings with it both greater accountability and a significantly higher backlog of cases that need to be tried.

视频医生

更好的视频能帮助虚拟世界吗?

超宇宙会有腿吗? Will the headsets currently in use suffer a fate similar to the PocketPC precursors to the smartphones we know and love today? Only time—and a lot more investment in tech by a wider range of companies and individuals—will tell.

关注未来

流媒体有什么意义?

你可能会觉得我疯了, as the executive director of the world's largest streaming technical association, 问这个专栏标题中的问题. But I think it's actually important that we do a gut check every once in a while.

聚光灯

Media Processing in the Cloud or On-Prem—Which Is Right for You?

在本文中, I'll share some of the situations I've been in that warranted moving to the cloud, and then other situations where it didn't make sense to do so.

制作人的观点

From Remote to On-Prem Events: The Pendulum Swings

The pendulum has swung back away from streaming for a brief period, 但COVID让数百万人看到了权力, 能力, and convenience of streaming—for the providers and the attendees. It also helped a lot of people realize that it's not as easy as it looks. I see the end result moving that pendulum toward more streaming—and more kinds of streaming—in the near future